Casey Reid — Product Design

Saas Overhaul

Saas Overhaul project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Saas Overhaul

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this principle resonates.